1. Listen
Understand the business, the audience, what is not working and what a successful result would change.
Process
Good work rarely comes from rushing. We make the important decisions early, keep communication clear and move through each stage with purpose.
Understand the business, the audience, what is not working and what a successful result would change.
Set the priorities, shape the content and establish a clear structure before decoration begins.
Create a visual direction with character, hierarchy and enough restraint to remain clear.
Turn the approved direction into responsive, dependable code and connect the practical systems behind it.
Test the details, remove friction and make sure the experience holds together across devices.
Deploy carefully, verify the live site and improve it over time using real behaviour rather than guesswork.